Somewhat scarily, I am approaching twenty years working in the creative industry. In that nigh-on two decades I have built a broad portfolio of successful design solutions for marketing-leading brands and publications. Books and magazines, for which I have always had a particular affection, feature prominently. I have extensive experience creating great stories that engage readers in innovative ways across newsstand (Radio Times, The Big Issue, Weightwatchers), membership titles (EY, Virgin Trains), special interest publications (Monty Python), and digital magazines (VUE Cinema).

As the creative lead on client accounts at several top content agencies I have overseen the creative for blue-chip organisations, including British Airways, The London Stock Exchange Group (LSEG), and Gatwick Airport. I offered a full-service approach to communications creative, advising on strategy and direction, and taking briefs from conception through to final delivery, ensuring they met a client's objectives and KPIs. As perspectives on customer communications expanded beyond the narrow realms of traditional print and advertising and embraced a more wholistic story-led approach, I supported my clients' transition to flexible content that would entail working across multiple disciplines, including digital design, marketing campaigns, and brand identity.

I would also work with new business teams to devise creative responses to competitive tenders and deliver pitch presentations to potential clients. I have been proud to help secure accounts that contributed to growth of the agencies I was a part of (with BMW, Parcelforce, and the aforementioned Virgin Trains and Gatwick Airport, among others).

In my current role at Radio Times, in addition to day-to-day duties directing photoshoots and features, I manage a portfolio of commercial projects that bridge editorial, marketing, and digital departments. I ensure there is synergy across the brand's various touchpoints and that the integrity of the heritage is preserved as Radio Times innovates into new spaces. Projects are varied and complex, from collaborating with Apple to adapt the magazine onto their AppleNews+ app to launching the brand's first foray into podcasting. In 2018 Radio Times was awarded Media Brand of the Year at The British Media Awards.